SoHo Showroom, NYC

The high-end German kitchen manufacturer, bulthaup, selected IFA to collaborate on the redesign of its SoHo showroom for the launch of their new product line. The solution included amplifying natural light, creating thoughtful visual direction via new ceiling and wall structures and magnifying attention on the product.  The 4,500 square-foot project was open for business within three months from conception to completion.